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The original was posted on /r/todayilearned by /u/Pfeffer_Prinz on 2024-01-07 00:55:38.

Original Title: TIL of the Bouba/Kiki Effect. When people are asked to assign the name “Bouba” or “Kiki” to two amorphous shapes —one round & one spiky— they strongly tend to choose Bouba for the round one, and Kiki for the spiky. This has been robustly confirmed across a majority of cultures & languages worldwide.