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The original was posted on /r/formula1 by /u/Crane977 on 2024-09-03 15:53:01+00:00.

Original Title: [SportBusiness] EXCLUSIVE: Ferrari is in advanced talks with Pernod Ricard over a sponsorship deal. The French drinks giant is eyeing its first #F1 team sponsorship after having recently invested in Lewis Hamilton’s non-alcoholic tequila company, Almave.