Crushing A Reputation: Cold Start - The Autopian
www.theautopian.com
There are so many lessons to be learned from the photo above, which was part of Volvo’s infamous 1990 advertising campaign that included the same imagery as a television commercial. The most important lesson is to be sure that no matter how “good” any third party that you use is claimed to be, always check […]
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The original was posted on /r/todayilearned by /u/FiredFox on 2024-12-20 17:55:12+00:00.

Original Title: TIL that in 1990 Volvo nearly destroyed its reputation in the US with a staged ad campaign in which they claimed their cars could not be crushed by a Monster Truck. The Volvo had been reinforced and the other cars weakened for the stunt.