This is an automated archive made by the Lemmit Bot.
The original was posted on /r/bestofredditorupdates by /u/Direct-Caterpillar77 on 2023-11-27 06:02:02.
I am not The OOP, OOP is u/MKE_Now
So I created a fake craft brewery and it’s taken on a life of its own…
Originally posted to r/beer
MOOD SPOILER: Do not drink before reading, you’re keyboard will thank you
Original Post July 25, 2019
So I have some friends that are HUGE beer snobs and long story short, I started a fake brewery on Instagram that took on a life of it’s own. . I got the idea making fun of one of our friends about his snobbish habits which spawned the fake beer name “Porterbello”, a mushroom infused Porter. . Fast forward to late June, my little “Participation Trophy Brewing Company” Instagram joke spiraled into over 500 followers and literal non-stop messages from thirsty patrons trying to locate the taproom which now exists on a map, but doesn’t exist anywhere else. . One dude even went as far as creating an Untappd account that I later had to claim as the “Brewery Owner”… remember this is all for beer that uses ingredients like paint chips. . I’ve pretty much had to purge the account in of follows/followers in early July in order to regain some semblance of sanity. . You people are insane…
Edit: For those asking the new account is @ptbrewco
Edit2: Untappd just deleted my brewery :(
Edit3: Yes please message me your beer ideas on here or Instagram I will try to post the best one. Make sure to include a description.
Edit 4: Wow huge response to my dumb joke. Appreciate the shares and follows, reddit is unlike any other.
Edit 5: Yes. I’m releasing merchandise, stop asking, seriously stop.
Update 1 - My fake brewery… Oct 17, 2019
Back in July I posted about starting my very own, albeit fake Instagram brewery. For those not familiar, here is the original post. I thought I owed you all an update on how things at @ptbrewco have been going. To the naked eye we have been posting dumb beers and memes, but in reality all the following things have happened and what better place to share them. I would post some of this on the actual page, but the whole bit is based on never admitting that we are fake, so it’s kind of out of the question.
Events that have happened
• Have posted and successfully received angry messages from whoever manages Ted Cruz’s Instagram for [this](
TRANSCRIPT OF MESSAGE
Part Dropper Pale Ale
9.2% ABV | 62 IBU
Working with Sitting US Senator and noted sex symbol Ted Cruz has been truly an honor. Panty Dropper Pale Ale uses Apollo hops cross bread with horny goat weed to honor the man himself. Warning, may make you want to run for a second term, if you know what we mean
• Got into an epic battle with “beer influencer” @blondebrewreviews over this totally not doctored photograph. Page no longer available
• Successfully accepted as a brewery and subsequently banned from Untapped.
TRANSCRIPT OF MESSAGE
Hello Jedd McDouglas,
Great news!
Your request for claiming Participation Trophy on Untapped has been approved!
To get started, check you help guide.
Your username is Participation Trophy
• Created a taproom that can be fully checked into on both Facebook and Instagram.
• Received cease and desist from the parent company of Axe, Unilever over this. Satire law is phenomenal.
TRANSCRIPT OF IMAGE
AXE APOLLO ALE
7.2 ABV | 51 IBU
Axe Apollo Ale is our first collaboration with the world’s best selling male products company. Notes of green fruits and fresh sage are combined with aromatic hops to create the world’s best selling beer.
ADDITIONAL NOTE
Excited to work with Axethe world’s number 1 product for 8th grades boys too afraid to shower after gym class.
• Defended hundreds of brewery decisions that people don’t agree with.
Some Beers Introduced
• Basic Bitch Hard Seltzer (My personal favorite is the Avocado Toast Flavor)
• Soy Sauce Infused Stout
• Yeast Infection Tripel
• Ravenous Rex (Totally not a Pseudo Sue Ripoff)
• Quintuple Dry Hopped Pale Ale
If you happen to look at the page, avoid any memes, as they are just cheap content filler that I make.
People are still asking me for the location to the tap room almost daily and yes Dharma and Greg Season 2 Trivia is still a Tuesday night occurrence. I have to say I started this off as a dumb thing that I didn’t think would last, but the absolute crazy landscape of craft beer makes these people just way too fun to mess with. I must point out that I get no financial gain from this and do it solely for my own entertainment. If anyone has ideas on where else I can take this, I am taking pretty much any suggestion.
Update 2 March 17, 2020
Hey Guys,
I have been getting some messages asking for an update to the status of everyone’s favorite (or least favorite) fake craft brewery. For those who are new to this, I would suggest checking out the first two original posts. Basically I created a fictional craft brewery (Participation Trophy Brewing Company) to pray on the hype and absurd culture that exists in the current state of craft beer. The source of the content can be found here @ptbrewco
Original Post (1.1K upvotes)
First Update (1.1K upvotes)
Minor Events that have happened
• I have actually relocated to the NYC area from the Midwest for an unrelated job transfer. I feel like I am being Santa Claused into opening this damn thing…
• Our head brewer now has a LinkedIn account that is causing chaos I didn’t think was possible.
• Received cease and desist from the parent company of Stubbs barbecue sauce, over this.
Some Beers Introduced
Update 3 - Ptbrewco: A year in review. (My Fake Brewery that has taken a life of its own) July 17, 2020
I can’t believe it’s been one year since I started Participation Trophy Brewing Company, the most revolutionary independent craft brewery in the United States.
Back Story: "I got the idea of making fun of one of our friends about his snobbish beer habits which spawned the fake beer name “Porterbello”, a mushroom-infused Porter… Fast forward to late June [2019], my little “Participation Trophy Brewing Company” Instagram joke spiraled into over 500 followers and literal non-stop messages from thirsty patrons trying to locate the taproom which now exists on a map, but doesn’t exist anywhere else.
Fast Forward to today: We have a healthy Instagram following of over 5,500 people and have even generated a formal website and LinkedIn page for our fearless owner and head brewer, Jedd McCormick.
Some Favorite Events/Beers: There have been a lot of different things that have happened over the last year that I find absolutely hysterical, here are a few of my favorites:
• Spending $10 to “buy” 5,000 likes an a Ted Cruz Panty Dropper Pale and](http://www.instagram.com/p/B1rcr8QFVUQ/)%C2%A0and) having it show up on his Instagram feed.
• Photoshopping one of our cans onto a “Beer Influencer’s” picture and claiming that she reviewed the beer.
• Creating the Brewery on Untappd, getting it approved, subsequently getting banned from Untappd.
• The user who claimed that she has been to our taproom [message removed] and our beer is “Only okay” after getting upset that we were going to remain open during the quarantine.
• Dharma and Greg Season 2 Trivia Nights… for some reason, this is extremely funny to me. Yes, I will occasionally post trivia on Tuesday nights.
• This never before seen LinkedIn exchange
TRANSCRIPT OF LINKEDIN CONVERSION
Q = Questioner
JD = Jedd
Q: Hey, Jedd. Quite crazy times we live in. I sense that you, like me, see that, even with the challenges a pandemic creates, it also creates opportunity to replace unsustainable systems. What introductions will move you forward the fastest in the direction that’s most important to you? Talk soon [redacted]
Q: Thanks so much for accepting my invitation, Jedd. I’m looking forward to get acquainted and want to figure out the best way to do that.Do you mind if I ask a few questions?
JD: Sure thing, fire away
Q: Great! If you can make the ultimate impact at your company over the next year, what will be different?
JD: Hey sorry for the late response! I think it will be a big win for us to stay out of litigation in 2020.
Q: litigation is costly, both in terms of money, time, and energy. Do you means because of closure/reopening?
JD: No, mostly sexual harassment.
JD: But we’re turning things around. I’m co…
Content cut off. Read original on https://old.reddit.com/r/BestofRedditorUpdates/comments/184v2hf/so_i_created_a_fake_craft_brewery_and_its_taken/