The two dating companies paused advertising on the platform after The Wall Street Journal found their ads appearing next to explicit and child-sexualizing content in Reels feeds. The WSJ got this information by setting up test accounts that followed young gymnasts, cheerleaders, and influencers. When looking through Reels, the outlet discovered that Instagram surfaced “served jarring doses of salacious content to those test accounts, including risqué footage of children as well as overtly sexual adult videos” alongside ads for major brands, including Match, Bumble, Disney, and Walmart.