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The original was posted on /r/microsoft by /u/Gawgba on 2023-12-19 07:50:35.

As far as I’m concerned the rollout of copilot is one of the most poorly executed user experience and branding examples I’ve ever seen. I work with Oracle products so I have a high tolerance for mediocrity but this is absolutely beyond.

There’s copilot, and copilot for windows, and copilot in edge with a blue icon, some sources say copilot is bing chat rebranded but in edge it states ‘copilot WITH bing chat’, there’s bing chat enterprise which doesn’t mention copilot, there’s another copilot with a rainbow icon, and microsoft 365 copilot and they all apparently have different functionality? On my prelogin screen today it stated I could now use copilot to generate images using dall-e but where is this supposed functionality? Oh, is it perhaps Microsoft DESIGNER which doesn’t mention copilot or bing chat at all?

Does MS seriously not have product managers? Just different tech teams who are all naming their different projects copilot with no strategy or oversight?