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The original was posted on /r/nfl by /u/alexjimithing on 2023-12-21 14:51:47.

"The NBCUniversal-owned streaming service will be commercial-free during the fourth quarter of both coming National Football League games—a regular season matchup Saturday between the Buffalo Bills and Los Angeles Chargers and a playoff battle Jan. 13 that Peacock paid around $110 million to carry.

The move seems counterintuitive, given that NFL games are a premium destination for advertisers and a cash machine for media companies. Peacock is expecting a lot of new viewers, however, and wants to give them a first-class experience that will persuade them to become paying subscribers."