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The original was posted on /r/todayilearned by /u/Mr_Plow97 on 2024-10-23 16:04:26+00:00.

Original Title: TIL in 1967, the whiskey brand Canadian Club did a “Hide a Case” advertising campaign where they hid 25 cases of their whiskey in exotic locations around the world. There are still 9 cases still hidden with one being above the Artic Circle.