Behind the $935M ‘South Park’ Deal: How Trey Parker, Matt Stone Keep Cashing In
www.hollywoodreporter.com
A 2007 contract with Comedy Central that negotiated a 50-50 split on "digital rights," including an ad-sharing deal, helped set the stage for rich pacts with WarnerMedia and ViacomCBS.
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The original was posted on /r/todayilearned by /u/tyrion2024 on 2024-12-14 12:54:35+00:00.

Original Title: TIL in 2007 Trey Parker & Matt Stone, creators of South Park, negotiated an ad-sharing deal with Comedy Central that gave the creators a 50-50 split on all digital revenue. Those digital rights helped them reportedly sign a $935 million, six-year deal in 2021; one of the biggest deals in TV history.