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The original was posted on /r/todayilearned by /u/Giff95 on 2025-03-20 15:48:10+00:00.

Original Title: TIL “Edward Scissorhands” test screenings were so encouraging for 20th Century Fox, the president of the studio considered marketing the film on the scale of “E.T," but decided, “We have to let it find its place. We want to be careful not to hype the movie out of the universe.”