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The original was posted on /r/todayilearned by /u/bin_rob on 2025-04-15 15:13:33+00:00.

Original Title: TIL that the more you hear a lie, the more you’re likely to believe it. It’s called the illusory truth effect. Some study in 1977 figured it out. Basically, if you hear something enough, your brain’s like, “Yeah, that sounds right.”