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The original was posted on /r/gamingleaksandrumours by /u/Joseki100 on 2025-06-01 22:23:58+00:00.
Nintendo Co. is making an unusual move with its Switch 2 distribution in Japan: It’s setting wholesale prices so retailers can earn more from each sale.
Store operators will be able to make a gross margin of about 5% on each Switch 2 sold, higher than the informal industry standard of roughly 2%, according to people familiar with the plan. The decision will help bolster domestic retailers and ensure the new console is given prominent placement at outlets across the country, the people said, asking not to be named as the information is private.
Nintendo is investing heavily to ensure its next flagship console is a hit at home in Japan. The Switch 2 launches globally on June 5, priced at $450 in most markets. A Japanese-language version sold only for domestic use, however, will cost ¥49,980 ($350). The company’s retail plans appear in line with this push to ensure a strong home debut.