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The original was posted on /r/tvplus by /u/Saar13 on 2025-07-02 13:55:54+00:00.

Highlights from The Ankler’s conversation (behind paywall) with Hollywood agents about the kind of content Apple is looking for in 2025:

• “I think they look for adult high-end series for the most part. They lean towards more of an elite audience, if you will,” the agent continues.
• “It’s about getting stars to be the leads of the show,” says a second high-level agent who reps writers and producers. “So the way the old movie business was, ‘Who’s our movie star and who do we want to build something around?’ — it feels like that’s in their business, [like] Jon Hamm right now with his new show, with Seth Rogen and The Studio, which is fantastic.”
• “They have a great team,” says the first agent. “I really enjoy covering them, and they’re a tight team, and I think they all have kind of different interests, and writers have a good experience with them overall.” The second agent, who works at a separate firm, echoes this positive assessment of the streamer’s handling of creators.
• Among the creative execs who got a shout-out from the agents who spoke to me are U.S. programming execs Michelle Lee, Erica Belloand Dana Tuinier. On the international team, head of international content development Morgan Wandell and creative executives Oliver Jones and Carolyn Carbone were also spotlighted as being great to work with.
• Unlike at other networks and streamers, I’m told that Apple TV+’s creative executive team isn’t divvied strictly into comedy and drama, but programs on a case-by-case basis, with all final greenlighting to be done by Cherniss, Van Amburg and Erlicht
• Apple TV+ is looking for a companion to The Morning Show, says the first agent. “Finding what’s the next Morning Show for them is something that comes up a lot.” But reps tell me that while Apple is open to more (sci-fi) it comes up “a little bit less in conversation these days,” says the first agent.
• A fourth agent says the streamer is “always hungry for more comedy… it always feels like there is an excitement around a comedy.” “The issue with them for comedy is it needs to be slightly sanitized for Apple,” says the third agent, positing that FX hit It’s Always Sunny in Philadelphia “wouldn’t work on Apple, and they know that. Everyone else is looking for the next Always Sunny — it goes 18 seasons and hits pop culture. They are not. We’ve heard the line [from Apple], ‘Right show, wrong network.’ Like, ‘great scripts, great show. We can’t put this on the air.’”
• We’ve had clients on multiple shows where we’ve seen the rules of TV bend and money not be a factor,” says the second agent. “That’s because they want to continue to put out there that if you’re A-list and you have something fantastic, we’re going to be the place that’s going to give you what you need.” On the whole, the Apple brand at the moment could be described as “very much premium big-heart narrative shows,” says the fourth agent.
• “I am curious, though, how Margo’s Got Money Troubles is going to go, because that is a very sexy premise, and they have not done a lot of sexy shows,” ponders the first agent.
• Meanwhile, Apple TV+ is not in the market for YA at this time — “not at all,” continues the first agent.