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The original was posted on /r/iphone by /u/Independent_Taro_499 on 2025-07-13 15:35:20+00:00.

I’m honestly quite surprised by the direction the company from Cupertino has taken in recent years. I see many people criticizing what seem to be questionable decisions, but very few are talking about what I think is even more serious: the overall direction Apple is heading in.

I’ve been an Apple user for many years. My first iPhone was the 5s, and like many others, I’ve always appreciated the company for its professionalism and quality. What I loved was how they always put efficiency, stability, and performance first when designing both hardware and software.

The iPhone used to be the definition of optimization, nothing felt random, nothing was wasted. When you bought one, you knew you were getting a device with no compromises. That’s why I’ve always loved Apple.

But lately, the direction they’re going in has left me stunned. They’re making decisions that go completely against that philosophy. Take the Vision Pro, for example, it’s an over-engineered product that doesn’t clearly solve any specific problem. It’s not made for gaming, not really for general entertainment, and while it seems to target work use, there are very few useful apps. Right now, it only feels somewhat useful as a Mac extension, and even with the new updates, it already feels like forgotten hardware.

Apple Intelligence also feels pointless, it’s inefficient, outdated, and unfinished.

Then there’s iOS 26, which looks great visually, but the flashy graphics don’t add any real functionality. They just eat up processing power to create fancy reflections, when the focus should really be on performance and efficiency.

And the upcoming iPhone 17 Air? It’ll be super thin, a huge investment of time, money, and tech into a feature that literally no one asked for. I’ve never once thought, “Wow, I wish my phone was 2mm thinner.” If anything, I’ve always wished for a bigger battery.

All of these choices feel chaotic, confusing, and dysfunctional to me.

Having an ultra-thin iPhone running software that wastes energy to simulate fake light reflections with the gyroscope feels unnecessary. Even if it looks cool, it goes completely against the idea of holding an essential, efficient, functional tool in your hands.

Honestly, I don’t understand where Apple is going with all this. I really hope iOS 26 ends up being more energy efficient than iOS 18, otherwise, it’s clear it’s just a gimmick.