The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques,...
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The original was posted on /r/tvplus by /u/MarvinBarry92 on 2025-11-06 15:41:52+00:00.

“Rather than using digital techniques, the new sequence was made by shooting large glass versions of the ‌Apple TV‌ logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro.

The intro now plays before all ‌Apple TV‌ content. The company has made a one-second-long sting for trailers, along with a five-second-long version for TV shows and a 12-second-long cinematic version for movies. It is accompanied by a new sound composed by Finneas.”