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The original was posted on /r/microsoft by /u/Hot_Form9587 on 2023-09-23 19:28:55.

Windows has been losing market share to MacOS and ChromeOS over the years. They went from being in the 90s to being in the 60s. And I think it’s mainly because of the ‘ecosystem’ that Apple users can enjoy. I think they need to re-launch the Windows Phone (maybe re-branded as Surface Phone this time) if they are serious about Windows and want it to be the most popular desktop OS for as long as possible. They have WSA now which mostly solves the apps problem. Now they just need to get the Play Store to work on Windows, optimize the UI for touch, and they can re-launch the Windows Phone with Windows 12.