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The original was posted on /r/todayilearned by /u/CMAJ-7 on 2023-07-04 18:12:10+00:00.

Original Title: TIL about the Bouba-Kiki effect: When presented with two shapes, one rounded and one “sharp”, people from most cultures, languages and age groups will strongly tend to associate “Kiki” with the sharp and “Bouba” with the rounded.